CLOAK watches – Change time
At CLOAK we have created a watch that not only showcases the world’s most beautiful materials, but lets you switch between them in seconds too.
Our patent pending design provides you with hundreds of material combinations so you have the perfect watch for every outfit, season and occasion.
Every watch is made with love in our London studio.
CLOAK starter pack
Start your CLOAK collection
Expand your collection
Beautiful natural materials
Stone, wood, sintered metals and many more to come. The unique character of our watches comes from the natural beauty of the materials we use; no two faces will ever be the same.
The most personalisable watch ever
The CLOAK watch features a removable bezel, face and strap, all of which can be changed in seconds. It really is the most versatile watch ever.
The watch comes with one bezel, one strap and two faces, and you can add as many extra items as you like to build a collection that is ready for anything.
Hour hand only
The whole face of the watch turns magnetically and the indicator at the edge of the face is used to tell the time. The big markings on the bezel show hours, and the small markings show 15 minute intervals.
You can read the time from where the indicator is positioned relative to these markings.
"CLOAK have found an innovative way to bring personalisation to watches, whilst delivering something beautiful and tasteful, that can move with the times."
Shaunie Brett (Head of Styling at Thread)
