CLOAK is the first watch that lets you change the materials for every element. The face, bezel and strap can all be switched in seconds, providing you with hundreds of possible material combinations to explore.
You can pre-order our unisex watches from 3rd October 2017 on Kickstarter with prices starting from £150 including worldwide shipping. Sign up to our competition above and you’ll hear about our huge discounts, on launch day, before anyone else.
"CLOAK have found an innovative way to bring personalisation to watches, whilst
delivering something beautiful and tasteful, that can move with the times."
Shaunie Brett (Head of Styling at Thread)
Personalise in seconds for any occasion, season or mood
The watch is made of four parts: the face, bezel (outer metal ring), body and strap can all be switched in and out easily, providing you with hundreds of possible material combinations to explore.
Hour hand only
The whole face acts as the hour hand, it sits on a low-friction sapphire bearing and is turned by a magnetic system within the watch. The bezel has hour and 15 minute markings around it, and the time can be read using the indicator on the face.
A distinctive, pared down aesthetic
We’ve removed all the typical clutter from the face – including the glass front – to create a unique, exposed design that uses materials rarely seen on watches. You can choose between wood, black mirrored glass, sintered metal and even stone.
This is just the beginning for CLOAK, and as we develop we’ll be adding more and more materials through seasonal collections, limited editions and collaborations. The watch is a platform for continuous evolution, and so it is our mission to provide the materials to support this.
Born in London
Developed over two years, CLOAK is a new product from Mule Studio, an award-winning north London interdisciplinary design studio. To ensure quality, we will assemble every watch in-house.
Ronda 502 Swiss-parts movement
Face - natural stone / natural wood / sintered metal / black mirror
Body - 316L stainless steel with black PVD coating
Bezel - 316L stainless steel / black PVD / brass
Hour marker - 316L stainless steel / black PVD / brass
Strap - Italian calf leather / Milanese mesh
Diameter - 40mm
Thickness - 9mm
Strap width - 18mm