WE ARE LIVE ON INDIEGOGO!


CLOAK is the first watch that lets you change the materials for every element. The face, bezel and strap can all be switched in seconds, providing you with hundreds of possible material combinations to explore.

You can pre-order our unisex watches from 23rd November 2017 on Indiegogo with prices starting from £195.


Check out our first ever collaboration: leading artist, graphic designer and illustrator, SUPERMUNDANE!

Check out our first ever collaboration: leading artist, graphic designer and illustrator, SUPERMUNDANE!



"CLOAK have found an innovative way to bring personalisation to watches, whilst

delivering something beautiful and tasteful, that can move with the times."

Shaunie Brett (Head of Styling at Thread)


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Personalise in seconds for any occasion, season or mood

The watch is made of four parts: the face, bezel (outer metal ring), body and strap can all be switched in and out easily, providing you with hundreds of possible material combinations to explore.

Hour hand only

The whole face acts as the hour hand, it sits on a low-friction sapphire bearing and is turned by a magnetic system within the watch. The bezel has hour and 15 minute markings around it, and the time can be read using the indicator on the face.

A distinctive, pared down aesthetic

We’ve removed all the typical clutter from the face – including the glass front – to create a unique, exposed design that uses materials rarely seen on watches. You can choose between wood, black mirrored glass, sintered metal and even stone.

What's next

This is just the beginning for CLOAK, and as we develop we’ll be adding more and more materials through seasonal collections, limited editions and collaborations. The watch is a platform for continuous evolution, and so it is our mission to provide the materials to support this.

Born in London

Developed over two years, CLOAK is a new product from Mule Studio, an award-winning north London interdisciplinary design studio. To ensure quality, we will assemble every watch in-house.



Specification

Ronda 502 Swiss-parts movement

Face - natural stone / natural wood / sintered metal / black mirror

Body - 316L stainless steel with black PVD coating

Bezel - 316L stainless steel / black PVD / brass

Hour marker - 316L stainless steel / black PVD / brass

Strap - Italian calf leather / Milanese mesh

Size

Diameter - 40mm

Thickness - 9mm

Strap width - 18mm